(1) What is this webpage about?

In the initial stages this webspace was only used to gather and structure information about the thesis’s subject BALANCING CUSTOMER RELATION AND YIELD MANAGEMENT IN THE GOLF INDUSTRY while paying the utmost respect to the authors’ intellectual property by quoting all necessary sources.

While continuously searching the World Wide Web for relevant information in respect to the subject, this webpage soon was referenced by Google among the top 10 hits when searching for golf yield management.

In the process of finishing the thesis, two surveys have been conducted to find out customers’ and managers’ perception of yield management and customer relationship management measures in the golf industry. Thanks to a high participation rate in both surveys the statistic analysis will provide very useful information, both for the customer to be attended according to his expectations, and for the manager to better satisfy the company’s stakeholders interests.

 

(2) Would my golf course be suited for yield management practices?

Yield management has been most effectively applied when operations have the following characteristics: relatively fixed capacity; predictable demand, perishable inventory; appropriate cost and pricing structure, and demand that is variable and uncertain.

Revenue Management (Wikipedia) | Yield Management (Wikipedia)