Customer Relation and Yield Management Driving Profit

How well do you know your customers? What products do they want and what are they willing to pay for it? By which Marketing means do you attract and retain new customers.

Survey

Are you conducting customer surveys (satisfaction questionnaire, newsletter feedback, etc.)?

How do you collect and store such information?

How do use such information?

Do you have a CRM budget / department?

What would be the minimum ROI (%) to make you interested in applying CR & YM practices?

Would you outsource such service?

What is your current green fee player to member ratio on an average weekday (weekend)?

Are you running any demand based pricing scheme? (empirically manual, historically automated)?

Are you coordinating your marketing with any other service provider in the area?

Would you agree that the joint marketing efforts of the Association of Golf Clubs on Mallorca are beneficial to your club (strongly…. no)?

Would you like to get a summary of this survey together with a proposal that would affect your club’s profit margin?Customer Relation and Yield Management Driving Profit

How well do you know your customers? What products do they want and what are they willing to pay for it? By which Marketing means do you attract and retain new customers.

Survey

Are you conducting customer surveys (satisfaction questionnaire, newsletter feedback, etc.)?

How do you collect and store such information?

How do use such information?

Do you have a CRM budget / department?

What would be the minimum ROI (%) to make you interested in applying CR & YM practices?

Would you outsource such service?

What is your current green fee player to member ratio on an average weekday (weekend)?

Are you running any demand based pricing scheme? (empirically manual, historically automated)?

Are you coordinating your marketing with any other service provider in the area?

Would you agree that the joint marketing efforts of the Association of Golf Clubs on Mallorca are beneficial to your club (strongly…. no)?

Would you like to get the summarized answers of this survey together with a proposal that would affect your club’s profit margin?

Where do you see Mallorca as a golf destination winning/loosing (quality of the courses, staff’s skill and ambition, accessibility, etc.) against competing markets like Turkey or Italy?