Customer Relationship Management refers to software that manages customer relationships in more organized and personalized ways to help drive sales and increase customer satisfaction. The current Golf market demands that Golf courses know their golfers.

In the more and more competitive market of golf it is essential to know the demands, wishes and desires of potential clients. It is important for golf courses to know what a player expects from a golf course. What do they need and what is extra for the satisfaction of the golfer?

ApproachDetermine current and desired customer value, drafting Golf CRM strategy, drafting CRM approach plan and execute approach plan. [Source]