With the advent of the Internet, the worldwide web has become a ubiquitous platform for enterprises and consumers to interact, learn, network and transact business. It continues to provide a new channel between providers and customers and promises to enable business models to run on cheaper operational and financial expenses …

rather than old brick and mortar models that require capital investments in buildings, warehouses, stores and human capital. The services sector in particular has struck it big with www. The platform of www has spread its utility across many industries, ranging from retail, financial, healthcare, education, communications and entertainment. In particular, let’s consider the online IT services industry for the focus of this blog [more]