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The Right Mix
How to connect yield management and service quality? Yield Management is a multi-faceted strategic approach to pricing that can be very effective at promoting the bottom line. It works best for the overall sustainability of a golf facility when it takes into account existing facility service standards and systems and especially when it can be flexible to loyal customers. The strategy should suit the market and must recognize loyalty. Cost Cutting is vital but managers need to see themselves and their departments as profit centers and emphasize revenue generation as well, as this will empower staff to see themselves as part of the success of the business which means more motivation thus better service. Furthermore, the old adage, you need to spend money to make money, is as apt as ever. Source: International College of Management Sydney (ICMS)
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